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Ineos Grenadiers secures a new title sponsor, Danish IT brand Netcompany, worth €100 million over five years. Reports from The Times and The Guardian confirm the shift from Ineos Grenadier SUV branding. Ownership remains with Ineos, with Dave Brailsford continuing as team manager and Geraint Thomas as Head of Racing. The new branding and race kit are set to debut before the 2026 Tour de France, featuring Netcompany's dark green, white, and black colors. Brailsford aims to attract TotalEnergies as a secondary sponsor for €20 million in 2027, potentially boosting the team's budget to nearly €50 million annually. This financial support targets high-profile signings, including French talent Paul Seixas and stars like Jonas Vingegaard and Mads Pedersen. Ineos, facing financial setbacks, has cut back on multi-sport sponsorships but maintains its cycling team presence.
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