Cyclisme : Red Bull's Major Investment Boosts Women's Cycling with FDJ Deal

Red Bull is set to make a significant move in women's cycling by becoming the title sponsor of FDJ United-SUEZ. Demi Vollering will remain as team leader with a new long-term contract. The French squad showcased their strength at Strade Bianche, with Elise Chabbey clinching victory and Franzisca Koch finishing third. Vollering has already captured wins at Omloop Het Nieuwsblad and Setmana Valenciana this season. Discussions between Red Bull and the SD Worx team took place, with bike brand Specialized acting as a link. Sources confirm that Red Bull's sponsorship of FDJ United-SUEZ has been in the works, with a team car spotted at Red Bull headquarters in Austria nearly a year ago. The official announcement is expected before this year's Tour de France Femmes.