Formula 1: Cadillac unveils its race car in Paris, vowing unprecedented visibility in F1.

Cadillac unveils its first Formula 1 car in Paris, a landmark event for the American manufacturer. The presentation takes place in a prestigious setting, at the foot of the Opera, featuring a sound and light show. Jean-Pierre Diérnaz, Marketing Director for Europe, emphasizes the significance of this entry into F1 for the brand's visibility. "Formula 1 is going to be a fantastic accelerator," he explains. Cadillac is targeting the European market with ambitious growth plans, already present in four countries. The car, powered by a Ferrari engine, will be driven by Valtteri Bottas and Sergio Pérez during the initial tests in Bahrain. With this initiative, Cadillac positions itself as a luxury player in motorsport, hoping to enhance its image on the global stage.