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The Louis Vuitton 38th America’s Cup appoints IMG Licensing as its exclusive global licensing agency. This strategic move sets the stage for a comprehensive licensing program that encompasses consumer products, collectibles, and more, aiming to capture the event's rich heritage and innovative spirit.
Fans can expect the first wave of merchandise to launch in Cagliari during the Preliminary Regatta from May 21-24, 2026, featuring both an online store and an official shop. The 2027 America’s Cup in Naples promises to be a landmark event, blending cutting-edge technology with timeless elegance.
IMG Licensing, renowned for its work with major sports events like the Rugby World Cup and UEFA EURO Championship, will create a premium portfolio that emphasizes design excellence and authenticity. The partnership aims to enhance the America’s Cup experience, engaging long-time fans and attracting new audiences worldwide.
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