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The NBA reports a staggering 170 million viewers tuned in to the regular season, marking an 86% increase from last year. This surge underscores the impact of the league's new television deals, which have revitalized interest in basketball.
Viewers can discover how this season's numbers reflect a significant shift in the NBA's media landscape.
The league’s announcement reveals the highest viewership in 24 years, fueled by the inclusion of Amazon Prime Video and the return of NBC/Peacock after a long hiatus. The NBA's recent 11-year, $76 billion media rights agreement is already paying dividends.
Key highlights include: NBA games on major platforms reached the highest average viewership in 13 years, a 35% increase from the previous season. A remarkable 57 broadcasts attracted an average of 2 million viewers, the most since 2011-12. Fans logged more than 920 million hours watching games, up 25% year-over-year. Social media engagement also skyrocketed, with 228 billion views across NBA channels, a 13% rise. Attendance in arenas is at an all-time high for a three-season span. Additionally, viewership for NBA Cup group play surged by 90%, and the All-Star Game attracted 8.8 million viewers, the highest since 2011.
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