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Super Bowl week transforms Las Vegas into a sports hub. The Kansas City Chiefs and San Francisco 49ers brace for the big game, while other sports thrive amid the buzz. Golfers fine-tune their games, boxers cut weight, and Power Slap competitors prepare for action. Promoters capitalize on the Super Bowl's allure, drawing in the sports business elite. Veteran boxing promoter Bob Arum highlights the unique opportunity, as his Top Rank hosts a WBO junior welterweight title fight featuring Teofimo Lopez and Jamaine Ortiz at Mandalay Bay. LIV Golf also captures attention, with NFL players like Derek Carr and Will Levis participating in a midweek pro-am at Las Vegas Country Club. Bryson DeChambeau emphasizes the aim to create a spectacle that resonates with football fans. The trend shifts as local teams embrace the Super Bowl, turning it into a multi-sport extravaganza.
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