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Olivier Jansonnie, director of Stellantis Motorsport, reveals how the brand is adapting to a constantly changing landscape in motorsport. Here’s why this strategy is transforming Stellantis’ participation in various competitions.
During the 6 Hours of Spa, Jansonnie emphasized the importance of aligning brands with the right championships, from rallies to Formula E and the WEC. The key is to analyze the growth and values of each category, ensuring that each brand, like DS and Opel, finds its place. DS's recent decision to leave Formula E and Opel's entry into this electric championship marks a significant shift in Stellantis' marketing strategy.
Additionally, Malthe Jakobsen achieved the first pole for Peugeot in Hypercar with the 9X8, a result that Jansonnie attributes to the hard work of his team. This milestone is tangible proof that the efforts being made are paying off in this championship.
Stellantis is making strides in its first year with Citroën in Formula E and Lancia in WRC2 while aiming to establish itself in the WEC. Adaptation and brand strategy are crucial in a competitive environment.
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