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North Sails steps up as the Official Technical Apparel Sponsor of the Louis Vuitton 38th America's Cup, confirming its commitment to high-performance sailing. This partnership redefines the brand's connection to the world's oldest international sporting trophy, showcasing its innovative spirit.
The brand introduces the 'Road to Naples' capsule collection, inspired by 175 years of America's Cup history. This new line includes versatile clothing options for both men and women, featuring standout items like the Zephyr Ultralight Vest, Galia Vest, a recycled Coolmax® polo shirt, and a quick-dry technical sailing cap.
Sam Watson, CEO of North Technology Group, emphasizes the collection's reflection of style, heritage, and innovation, designed for both urban and coastal life. This limited-edition range aims to resonate with fans globally, bringing the thrill of the Cup to everyday wear.
With a legacy of powering every Challenger and Defender since 1980, North Sails reinforces its status as a design-led performance brand. Marzio Perrelli, CEO of America's Cup Partnership, welcomes this deeper involvement, highlighting the strong synergies between the two entities.
The collection launches on May 21, available online and in-store, with additional products set to debut ahead of the Cup in Naples, Italy, in June and July 2027.
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