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Eddie Hearn highlights rugby’s promotional challenges, paralleling them with football's struggles. As he expands his Matchroom Agency with the signing of Henry Pollock, Hearn emphasizes his focus on Pollock alone, insisting rugby unions must step up their marketing efforts.
In an appearance on the Big Jim Show, Hearn dismisses inquiries about creating drama around Pollock. “England rugby should be doing that, and so should South Africa,” he asserts. He recalls a missed opportunity in snooker when controversy arose but went unaddressed, stressing the need for sports to embrace rivalry and excitement.
Hearn sees vast potential in rugby, especially with fresh investments from groups like Red Bull. He notes that Pollock and his teammates have a cool image that resonates with younger audiences, mentioning that even his daughter recognizes Pollock despite her lack of rugby knowledge.
Hearn urges the sport to let players showcase their personalities. “Don’t clip his wings. Let him fly,” he declares. He believes that Pollock's growing social presence reflects a significant opportunity for rugby, underscoring the importance of capitalizing on this momentum. Hearn's vision could reshape the sport's image and outreach.
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