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Milan Cortina Olympics draw 23.5 million average viewers in the U.S., marking the highest viewership for Winter Games since 2014. This audience is 96% larger than the Beijing Games. NBCUniversal reports these figures across NBC, Peacock, CNBC, USA Network, and digital platforms, covering live afternoon and prime-time slots. Nielsen's Big Data + Panel ratings inform these numbers. In Canada, 8.7 million viewers watch Jack Hughes score the golden goal in men's hockey overtime. NBC's Molly Solomon praises the stunning settings and unprecedented athlete access, highlighting Team USA's strong performance. February is a landmark month for NBC, hosting the Super Bowl, Olympics, and NBA All-Star Game, reaching 215.6 million U.S. viewers across events. Super Bowl 60 averages 125.6 million viewers, ranking as the second-most-watched program in U.S. history. NBC Sports President Rick Cordella calls the month’s success a result of solid planning and execution.
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